TBW Podcast Guest Overview

This page provides additional context for prospective guests regarding the podcast’s audience, distribution approach, and overall guest experience.

This podcast is a curated conversation series designed for female entrepreneurs and brand leaders who are building, scaling, and/or intentionally repositioning their businesses.

Each episode focuses on real-world insight, strategic thinking, and honest conversations around growth, visibility, leadership, and sustainability.

This page is intended to provide additional context for you before applying to be a guest.

Target Audience

The primary audience includes:

  • Female entrepreneurs and female founders

  • Service-based entrepreneurs and creative operators

  • Brand strategists, consultants, and agency owners

  • Business owners who are past the early-startup phase and thinking long-term about growth, systems, and sustainability

The audience is made up of listeners who value depth over hype and are actively implementing what they learn.

Podcast Format

  • Long-form, interview-style conversations

  • Strategic and story-driven (not surface-level or trend-based)

  • Recorded in both audio and video formats virtually

  • Episodes distributed across Apple Podcasts, Spotify, and YouTube, and potential others in the future

Each conversation is designed to be evergreen and relevant well beyond the initial release window.

Woman listening to The Building Well Podcast with Amanda Magho for female entrepreneurs looking for motivation to stay in business and build sustainablly.

Distribution & Visibility Strategy

Episodes are supported by a multi-channel distribution plan, including:

  • Audio distribution via major podcast platforms

  • Video publishing on YouTube

  • Short-form clips repurposed on social platforms as a collaborated post

  • Promotion through email and founder-focused communities

  • Strategic collaborations and cross-promotion when aligned

The focus is on consistent visibility, audience trust, and long-term discoverability rather than one-time spikes in downloads.

Apply to Be a Guest
Coffee mug sitting on a desk inside the studio of The Building Well Podcast

Guest Experience

Guests can expect:

  • A clear and respectful scheduling process

  • Minimal preparation required (guiding questions and topics provided in advance if accepted as a guest)

  • Professional editing and production handled by the host

  • A conversational, thoughtful interview environment

The goal is to create a high-quality experience that respects your time and expertise.

Content Usage & Sharing

Guests will have receive one static image and one video clip of the episode to promote themselves after production.

Guests are welcome to:

  • Share the full episode link with their audience on social platforms, on email lists, and other suitable platforms

  • Repurpose approved clips on their own platforms

  • Reference the appearance on the show in marketing or media features

  • Share the link of the show-notes page on their website and social media

Specific usage details are further shared after a guest has been accepted.

Metrics & Growth

The podcast is currently in its early growth phase with a clear launch and expansion strategy in place.

As the show grows, this page will be updated with:

  • Listenership and subscriber metrics

  • Engagement benchmarks

  • Platform-specific performance insights

The focus remains on attracting a highly curated audience and building sustained listenership over time.


Guest Selection

Guest appearances are intentionally curated to ensure alignment with the audience and the direction of the podcast.

Submitting an application does not guarantee an appearance, but every submission is reviewed with care and appreciation.

Apply to Be a Guest